New Balance 990v4 'Grey Violet': Released Sep 3, $200 Retail, Resale Prices by Size

Name: New Balance 990v4 'Grey Violet'
Brand: New Balance
SKU: U990LV4
Availability: InStock

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Shop lowest ask: $191 on StockX

Not enough sales Too few recent sales in size 10 to judge this price.

StockX
As of November 3, 2026
$191View

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Price types

Lowest ask (size 10): $191; As of November 3, 2026
Retail: $200

Not enough sales in size 10 to chart yet.

Sizing New Balance 990

Early read6 of 14 say half a size down

“Half size down my usual Nike size was probably the ideal size.”r/Newbalance · Feb 2024
“Solid advice to half size down on MiUSA”r/Newbalance · Feb 2024
“I was suprised these models fit me well as a 1/2 size down.”r/Newbalance · Feb 2024

Based on 14 comments across 4 threads, newest Apr 2026. Checked Oct 11, 2026.

In the News

Coverage of this pair from sneaker publications. Each headline opens on the publisher’s site.

Checked Oct 12, 2026

The New Balance 990v4 Brings “Grey Violet” To Made In USA FW26Sneaker News · Aug 27, 2026 New Balance Made in USA 990v4 "Grey Violet"Nice Kicks · Aug 26, 2026 New Balance 990v4 Grey Violet / TimberwolfKicksOnFire · Aug 21, 2026 New Balance 990v4 "Grey Violet” Gets a Soft Summer FinishSneaker Bar Detroit · Aug 19, 2026

Release Details

Release Date

September 3, 2026

Retail Price

$200

Colorway

Grey Violet/Timberwolf

SKU

U990LV4

Gender

unisex

Silhouette

New-B

Price Forecast

Our 30-day outlook: prices look likely to stay stable (High confidence). Current model estimate $191. Forecast made Nov 3 for Dec 3.

That is our forecast for this shoe overall, averaged across sizes, not a price for one size. Your size can land above or below it.

See the full forecast with price history →

Where to buy the New Balance 990

Compare lowest asks across StockX, GOAT and eBay for every New Balance 990 colorway we track.

Frequently Asked Questions

How much is the New Balance 990v4 'Grey Violet' reselling for?

The New Balance 990v4 'Grey Violet' is listed from $191 (lowest ask across sizes) on resale platforms like StockX and GOAT. Recent sales average $191.

When did the New Balance 990v4 'Grey Violet' release?

The New Balance 990v4 'Grey Violet' originally released on September 3, 2026 at a retail price of $200.

Is the New Balance 990v4 'Grey Violet' worth buying?

SneakerPing rates the New Balance 990v4 'Grey Violet' a 3.1/10 — "Skip". With the lowest ask currently below retail, at least one size is listed for less than it cost new.

Where can I buy the New Balance 990v4 'Grey Violet'?

The New Balance 990v4 'Grey Violet' is available on resale platforms including StockX, GOAT, and eBay. If restocks occur, check the New Balance website and authorized retailers.

Does the New Balance 990v4 'Grey Violet' fit true to size?

Early read: 6 of 14 collectors discussing the New Balance 990 say to go half a size down. Last checked Oct 11, 2026.

What will the New Balance 990v4 'Grey Violet' resale price be in 30 days?

SneakerPing's pricing model projects the New Balance 990v4 'Grey Violet' to trade around $191 by Dec 3, in a forecast made Nov 3. Treat that as an estimate of the price level, not a call on which way prices will move. That projection is for the New Balance 990v4 'Grey Violet' overall rather than for a single size, and it is based on historical sales data and current market signals. Your size may land above or below it.