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Seasonality Calendar

Best and worst times to buy sneakers by brand

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How Sneaker Seasonality Works

Sneaker prices follow predictable seasonal patterns driven by holidays, back-to-school shopping, and brand release schedules. Our seasonality score (0-100) quantifies demand intensity for each brand throughout the year, helping you time your purchases for maximum savings.

Reading the Heat Map

  • Red (70+): Peak demand - prices highest, worst time to buy
  • Orange (60-69): High demand - above-average prices
  • Yellow (50-59): Moderate demand - normal pricing
  • Blue (40-49): Low demand - good buying opportunities
  • Green (<40): Slow season - best deals available

Key Seasonal Events

Black Friday through December sees the highest demand across all brands. January post-holiday is typically the best time to buy as demand drops sharply. Back-to-school season (August-September) creates a secondary peak, especially for Nike. Lifestyle brands like New Balance, ASICS, and Puma see spring upticks in March-April.

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Demand Heat Map

Today: 57 (Moderate)

Higher scores mean more demand (worst time to buy). Lower scores mean less demand (best deals).

BrandJanFebMarAprMayJunJulAugSepOctNovDec
Jordan
70
58
58
50
50
45
55
60
60
55
70
70
Nike
70
50
55
55
50
53
55
65
65
50
70
70
Adidas
67
47
50
50
57
57
62
58
58
54
70
70
Yeezy
60
50
50
50
50
50
53
50
50
50
60
60
New Balance
65
45
50
58
58
58
59
59
55
53
70
70
ASICS
65
50
60
60
60
50
58
50
58
58
70
70
Puma
64
54
50
50
58
58
63
63
55
53
70
70
Salomon
62
42
52
45
47
55
60
47
59
59
79
67
Converse
61
41
53
53
55
55
60
61
61
49
69
69
On Running
62
42
58
58
58
55
60
51
57
54
68
68
Hoka
61
48
60
60
60
46
57
51
61
58
68
68
Birkenstock
50
30
53
63
63
63
62
57
48
45
55
55
UGG
72
52
37
37
27
27
32
27
50
62
82
82
Crocs
56
36
49
52
60
60
65
60
46
46
66
66
Scale:Peak (70+)High (60-69)Moderate (50-59)Low (40-49)Slow (<40)

Red = Peak Demand (worst time to buy, best to sell) | Green = Slow Season (best deals available)

Monthly Trends

Jordan
Nike
Adidas
Yeezy
New Balance
ASICS
Puma
Salomon
Converse
On Running
Hoka
Birkenstock
UGG
Crocs

Best Time to Buy Jordans

Late January through February offers the lowest demand after the holiday season ends. Post-holiday price drops of 10-15% are common.

Peak Season: Nov-Dec

Black Friday through Christmas sees the highest demand across all brands. Expect peak pricing and limited availability on popular models.

Nike Back-to-School Surge

Nike Dunks and Air Force 1s see an extra demand bump August through mid-September as back-to-school shopping drives prices up.

UGG vs Birkenstock: Mirror Images

UGG peaks in winter (Oct-Jan) while Birkenstock peaks in spring/summer (Apr-Aug). Buy each in their off-season for the best deals.

Running Brands: Marathon Cycles

Hoka, ASICS, and On Running follow marathon training cycles. Demand peaks March-May (spring marathons) and September-October (fall marathons).

Salomon: Gorpcore Fall Peak

Salomon XT-6 and trail runners see highest demand September through November as hiking season and gorpcore fashion converge.

Crocs: Summer Dominance

Crocs demand surges May through August. Salehe Bembury Pollex collabs and seasonal colorways drive summer resale premiums.

Yeezy: Less Seasonal

Yeezy drops follow their own schedule. Seasonality has roughly 50% less impact on Yeezy pricing compared to other brands.

Adidas: Summer Terrace Culture

Samba, Spezial, and Gazelle demand peaks May through July driven by European terrace and football culture trends.