Seasonality Calendar

Best and worst times to buy sneakers by brand

Demand Heat Map

Today: 54 (Moderate)

Higher scores mean more demand (worst time to buy). Lower scores mean less demand (best deals).

Year:

Brand	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Jordan	70	58	58	50	50	45	55	60	60	55	70	70
Nike	70	50	55	55	50	53	55	65	65	50	70	70
Adidas	67	47	50	50	57	57	62	58	58	54	70	70
Yeezy	60	50	50	50	50	50	53	50	50	50	60	60
New Balance	65	45	50	58	58	58	59	59	55	53	70	70
ASICS	65	50	60	60	60	50	58	50	58	58	70	70
Puma	64	54	50	50	58	58	63	63	55	53	70	70
Salomon	62	42	52	45	47	55	60	47	59	59	79	67
Converse	61	41	53	53	55	55	60	61	61	49	69	69
On Running	62	42	58	58	58	55	60	51	57	54	68	68
Hoka	61	48	60	60	60	46	57	51	61	58	68	68
Birkenstock	50	30	53	63	63	63	62	57	48	45	55	55
UGG	72	52	37	37	27	27	32	27	50	62	82	82
Crocs	56	36	49	52	60	60	65	60	46	46	66	66

Scale:Peak (70+)High (60-69)Moderate (50-59)Low (40-49)Slow (<40)

Red = Peak Demand (worst time to buy, best to sell) | Green = Slow Season (best deals available)

Monthly Trends

Brand:

Jordan

Nike

Adidas

Yeezy

New Balance

ASICS

Puma

Salomon

Converse

On Running

Hoka

Birkenstock

UGG

Crocs

Best Time to Buy Jordans

Late January through February offers the lowest demand after the holiday season ends. Post-holiday price drops of 10-15% are common.

Peak Season: Nov-Dec

Black Friday through Christmas sees the highest demand across all brands. Expect peak pricing and limited availability on popular models.

Nike Back-to-School Surge

Nike Dunks and Air Force 1s see an extra demand bump August through mid-September as back-to-school shopping drives prices up.

UGG vs Birkenstock: Mirror Images

UGG peaks in winter (Oct-Jan) while Birkenstock peaks in spring/summer (Apr-Aug). Buy each in their off-season for the best deals.

Running Brands: Marathon Cycles

Hoka, ASICS, and On Running follow marathon training cycles. Demand peaks March-May (spring marathons) and September-October (fall marathons).

Salomon: Gorpcore Fall Peak

Salomon XT-6 and trail runners see highest demand September through November as hiking season and gorpcore fashion converge.

Crocs: Summer Dominance

Crocs demand surges May through August. Salehe Bembury Pollex collabs and seasonal colorways drive summer resale premiums.

Yeezy: Less Seasonal

Yeezy drops follow their own schedule. Seasonality has roughly 50% less impact on Yeezy pricing compared to other brands.

Adidas: Summer Terrace Culture

Samba, Spezial, and Gazelle demand peaks May through July driven by European terrace and football culture trends.

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How Sneaker Seasonality Works

Sneaker prices follow predictable seasonal patterns driven by holidays, back-to-school shopping, and brand release schedules. Our seasonality score (0-100) quantifies demand intensity for each brand throughout the year, helping you time your purchases for maximum savings.

Reading the Heat Map

Red (70+): Peak demand - prices highest, worst time to buy
Orange (60-69): High demand - above-average prices
Yellow (50-59): Moderate demand - normal pricing
Blue (40-49): Low demand - good buying opportunities
Green (<40): Slow season - best deals available

Key Seasonal Events

Black Friday through December sees the highest demand across all brands. January post-holiday is typically the best time to buy as demand drops sharply. Back-to-school season (August-September) creates a secondary peak, especially for Nike. Lifestyle brands like New Balance, ASICS, and Puma see spring upticks in March-April.