Where to Buy the New Balance 740
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What the New Balance 740 typically costs
In the 14 days to November 4, 2026, across 39 priced New Balance 740 releases, the median lowest ask across the three venues is $75 against a median retail of $110 - 32% below retail.
Colorways under retail right now
31 of the 39 New Balance 740 releases you can track here were asking below retail when last checked.
The 12 largest discounts:
- New Balance 740v2 Bisque AngoraBisque/AngoraAsking $46 against $115 retail, 60% under.
- New Balance 740v2 White Shadow Grey NavyNavy/White/Shadow GreyAsking $46 against $110 retail, 58% under.
- New Balance 740v2 Silver CastlerockCastlerock/Slate Grey/Silver MetallicAsking $47 against $110 retail, 57% under.
- New Balance 740v2 Sea Salt Earth ShadowSea Salt/Earth Shadow/Frosted GlassAsking $49 against $110 retail, 55% under.
- New Balance 740v2 Concord GrapeConcord Grape/White/PhantomAsking $52 against $110 retail, 53% under.
- New Balance 740v2 Monarch WineMonarch/WineAsking $53 against $110 retail, 52% under.
- New Balance 740 Rich Oak Bisque PecanRich Oak/BisqueAsking $56 against $115 retail, 51% under.
- New Balance 740 White Silver Metallic NavyWhite/Silver Metallic/BlackAsking $58 against $110 retail, 47% under.
- New Balance 740v2 'Grey Matter Dark Alpine Green'Grey Matter/Dark Alpine Green/ReflectionAsking $65 against $110 retail, 41% under.
- New Balance 740v2 White Silver ReflectionWhite/Silver Metallic/ReflectionAsking $66 against $110 retail, 40% under.
- New Balance 740v2 Grey Reflection Slate GreyGrey/Reflection/Slate Grey/Grey MatterAsking $66 against $110 retail, 40% under.
- New Balance 740v2 Black Grey SilverBlack/Silver MetallicAsking $67 against $110 retail, 39% under.