
Air Jordan 10 Retro 'NYC'
SKU: 310805-012
OG colorway with grey steel accents
Range: $163 - $428
Current market values for the "Im Back" comeback shoe. Track Steel, Shadow, and Chicago colorway prices.
The Air Jordan 10 (1994) is forever linked to Michael Jordan's legendary comeback. On March 18, 1995, MJ sent his famous two-word fax to the media: "I'm back."
This was the shoe MJ wore when he returned to the Bulls midway through the 1994-95 season. The sole features his 10 greatest accomplishments, making it a tribute to his legacy up to that point.
While MJ ultimately lost to the Orlando Magic in the playoffs wearing the 10, this shoe represents one of sports' greatest comeback stories. Drake's OVO collaborations have brought modern attention to the silhouette.
$150-230
Most colorways trade near $190 retail or below. Good value.
$180-300
Steel, Shadow, Chicago. OG colorways hold modest premiums.
$300-600
Drake OVO collaborations and City Pack releases command premiums.
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Jordan 10 resale prices typically range from $150-230 for general releases, $180-300 for OG colorways (Steel, Shadow, Chicago), and $250-500 for limited editions. The Jordan 10 is known as the "comeback" shoe MJ wore when he returned from retirement in 1995. Like the Jordan 9, moderate demand keeps prices accessible.
The Jordan 10 (1994) is special for: (1) The shoe MJ wore when he returned from baseball retirement with the famous "Im Back" fax, (2) Features MJs 10 greatest accomplishments on the sole, (3) Clean minimalist design with clean lines, (4) Worn in the Eastern Conference Semifinals before switching to Jordan 11, (5) Last Tinker Hatfield-designed shoe before Jordan 11 debut. The comeback narrative gives it historical significance.
Most valuable Jordan 10s: (1) Drake OVO x Jordan 10 White = $350-550, (2) Drake OVO x Jordan 10 Black = $400-600, (3) Bin 23 Jordan 10 = $300-500, (4) NYC City Pack = $250-400, (5) Steel OG = $220-350. The OVO collaborations and City Pack releases command the highest premiums. The "Im Back" retro celebrating MJs return is also popular.
The bottom of the Jordan 10 features MJs 10 greatest accomplishments listed chronologically: (1) 1984-85 Rookie of the Year, (2) First NBA Title 1991, (3) Second Title 1992, (4) Third Title 1993, (5) 1987-88 Defensive Player of the Year, (6) 5x NBA MVP, (7) 6x Finals MVP, (8) 10x Scoring Champion, (9) 3x Steals Leader, (10) 2x Slam Dunk Champion. These inscriptions make the shoe a tribute to MJs legacy.
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SKU: 310805-012
OG colorway with grey steel accents
Range: $163 - $428

SKU: 310805-002
Clean black and grey colorway
Range: $175 - $744

SKU: 310805-100
Classic Chicago Bulls colorway
Range: $235 - $600

SKU: 310805-104
Celebrates MJs return from retirement
Range: $279 - $851

SKU: 310805-108
Magic-inspired colorway from 2019
Range: $243 - $1288

SKU: 310805-137
SuperSonics-inspired green and yellow
Range: $250 - $850