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New Balance 990 Resale Price Guide

Last updated: April 8, 2026|Patrick McCarthy(@oregongrail)

Current market values for New Balance 990 series. Track v3, v4, v5, v6 and the Made in USA heritage that commands premium prices.

Live New Balance 990 Prices

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New Balance 990v6 'Grey'

Retail $200
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New Balance 990v5 'Grey'

Retail $185
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New Balance 990v6 'Navy'

Retail $200
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New Balance 990v3 'Grey'

Retail $175
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New Balance 990v4 'Black'

Retail $185
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JJJJound 990v4 'Navy'

Retail $260
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New Balance 990 Market Overview

The New Balance 990 is the brand's flagship running shoe, first introduced in 1982 as "the $100 shoe" - an unheard-of price at the time. The 990 series represents New Balance's commitment to quality, with all mainline pairs manufactured in the USA.

The 990 gained streetwear credibility through endorsements from Steve Jobs, celebrities, and eventually collaborations with brands like JJJJound, Kith, and Ronnie Fieg. The "dad shoe" became a fashion statement.

Current resale prices range from $180-250 for general releases, with collaborations reaching $300-600.

990 Version Comparison

990v3

  • Released: 2012
  • Retail: $175
  • Fan favorite silhouette
  • Most collab versions

990v4

  • Released: 2016
  • Retail: $185
  • Modernized design
  • JJJJound collab

990v5

  • Released: 2019
  • Retail: $185
  • ENCAP midsole
  • Ortholite insole

990v6

  • Released: 2022
  • Retail: $200
  • FuelCell midsole
  • Current flagship

Most Valuable 990 Releases

  • JJJJound 990v4 Navy - Most hyped NB collab: $400-600
  • JJJJound 990v3 Olive - Second JJJJound collab: $350-500
  • Kith 990v3 - Various colorways: $280-400
  • Teddy Santis 990v3 - Made in USA collection: $250-350
  • 990v3 "Sea Salt" - Clean GR colorway: $200-280

Made in USA Premium

All mainline 990 models are manufactured in New Balance's US factories (Maine and Massachusetts). This "Made in USA" designation adds significant value:

  • Premium materials: Higher quality suede, leather, and mesh
  • Better construction: Hand-finished details, superior quality control
  • Heritage value: Collectors pay premiums for domestic production
  • Higher retail: $175-200 vs $85-130 for Asian-made NB models

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